CHANGE YOUR HIDEOUS LOGOS AND SIGNS! When deciding which brand I wanted to Re-brand for a design assignment,http://assignments.ds106.us/assignments/re-brand-em/ , it was no competition what I was going to pick. Wells Fargo has the ugliest signs and I wish they would consider changing them. So, what I did… I actually used Picnik and some of their [...]

Try some EXCEDRA DS106!

This is my finished product for the Re-Brand ‘Em design assignment.  Maybe you haven’t noticed how Jim Groom says “etc.” but I have.  Since the third class I’ve thought about doing this and when I saw this assignment it seemed to fit in pretty well.

I used Google Image to find a picture of an Excedrin package.  Once I’d downloaded it I used Gimp to edit.  You can see where I had to crop out lettering behind the “DS106.”  I tried blending the colors with the smudge tool but it was difficult to blend it without losing the abstract pattern that’s obvious in the rest of the blue area.  It was easier to edit the top half of the box where the background is just a solid white.  Finally I added text below the description of the medicine.

Assignment Details

Ariat is a really common and popular brand of horse and rider equipment, and their brand is really well-known. If you see this design on a pair of boots or a shirt -

You know you’ve got some good quality stuff there.

So since it’s such a recognizable image (at least to horse people!) I chose to remix this for the Re-brand ‘Em design assignment. Because the colors are very conservative, I decided to choose the brightest color combination I could think of.

I used GIMP for the process. First I cut out the three interconnected horseshoes, leaving a blank space, which I then filled with bright pink color. Then I deleted the gold background by using the tool that selects by color. Then it was a simple matter of drawing the black boundary with the pencil tool and filling in the background with a nice shade of lime green.

This was not nearly as hard as I expected, and definitely fun because I think that Ariat would be preeeeetty surprised by this take on their logo…though perhaps they can use it for a children’s line of riding clothes?