If you were following my blog during the month of October, you are familiar with my group’s radio show. Since the assignment was due shortly before Halloween (the show actually premiered the eve of Halloween, which was perfect!), us group members decided to have a spooky theme. We decided two of us would narrate scary stories and two or three would talk about haunted places in Virginia. Each of us also was required to create a commercial and bumper to include in the show.
I chose to narrate the Creepypasta story The Rake, and for my commercial, I created a parody of a PSA. In the parody, I urged those who are prone to mischief on Halloween and/or Devil’s Night to stay away from Ouija Boards. I recorded my voice narrating a super serious warning and underlaid it with piano loops from Garageband. The resulting effect was supposed to echo the old The More You Know PSAs (The included example is from the TV show Scrubs, because Scrubs is awesome).
When I was browsing for more video assignment options, I stumbled upon one that suggested you create a PSA. It could be “as serious…or as silly” as I wanted, so I decided this would be a perfect way to continue my Ouija Board PSA from the previous post! Oddly enough, however, I didn’t want to star in this video or get anyone to film the lines for me, so I decided not to go the More You Know route.
Instead, I planned the video to appear as a set of memories overlaid with flashback voices that narrate/hint at the story of a young adult messing around with Ouija Boards at peers’ urging and then suffering the consequences.
First things first: I had to find royalty free or creative commons footage. I looked around for stock footage, and GettyImages as well as Shutterstock offered quite a nice library, but everything cost money that I currently don’t have. I was seriously frustrated, because there were some genuinely creepy cemetery scenes offered by those sites!
I debated on taking my camera and exploring the nearby Confederate cemetery for material, but I was a bit too creeped out by that idea.
Out of curiosity, I decided to see if YouTube offered any royalty free stock footage, and lo’ and behold, I found several users that offered such resources! Of course, I gave them credit at the end of my video and linked to them at the end of this post.
I found some excellent overhead, cloud, time-lapse footage, various Halloween-themed footage, and several cemetery shots. After doing a mental happy dance at my good fortunate and the gift of technology that kept me from having to crawl around a probably-haunted-cemetery at night time, I started to edit the video together. I downloaded the clips after converting them to .mp4s thanks to this site.
It took a lot of work to cut out different areas of the original footage. I first broke apart the already-short narrative into shorter scenes: the urging of the protagonist to play with Ouija Boards and goof around in creepy areas, the actual act of using the Board by candlelight, and then the paranormal consequences.
I paid close attention to details such as lighting/angle to capture the dreamy, snapshot mood I was aiming for in my overall video, and I even added a few filters to different scenes to enhance the emotion I wanted emphasized for that particular shot (for example, the cemetery has a filter called “Old World” that echoes the concept of the dead and the past).
The only voice overs in this video would be the voices of the main character’s friends talking through their experience, so all other context was established via inserted title and transition slides. I carefully timed and chose the designs of each slide to be consistent with the straightforward, PSA shell but also effective with a spooky twist such as red lettering or jarring fade ins/fade outs.
Next, I added sound. I found a royalty free, free-to-download music site and searched their horror genre, which had some very nice material. I selected a piece called “Possession” to drive home the idea that a spirit can come forth from the Board and wreak havoc in a human’s life and mind. I then added it to the video.
I was at work when it came time to record the friends’ voices. Since I really wanted to accomplish this project on my own, I didn’t ask for any actors to help me record. Rather, in between appointments, I casually slipped into a consultation room and privately recorded myself reciting a simple script so that I didn’t look insane out in the reception area muttering to myself about Ouija Boards.
iMovie has a built-in recording option, so I went ahead and took advantage of that shortcut rather than messed around in Garageband, which took a few trials and errors but was quite simple once I figured out the controls.
I lowered my voice slightly to imitate male voices as well as kept my own tone to reflect females: a mixed group of Ouija Board participants. The script was interspersed with lots of “dudes” and “likes” to give it an authentic, irresponsible, young adult feel. I also allowed myself to do the voices in one take to again increase the conversational, off-the-cuff style.
To make sure the voice wasn’t too loud (I recorded it close to my microphone, so the track was automatically louder), I turned up the music a bit higher than originally intended and turned down the voice over’s volume. This took three or four watch-throughs and some tinkering, but the levels were finally acceptable.
Actually a LOT more fun than it looks…
I then stepped back out into the reception area of my work and discovered an appointment had been waiting for me while I recorded a track about Ouija Boards. Whoops. Thankfully, she was a few minutes early, anyway, and very understanding.
Lastly, I wanted a scream. After browsing freesounds.org, I found a digitally altered scream with some added effects that I actually liked more than a plain scream! I added in the screech right after the NOT ANYMORE frame and over the few seconds of suspenseful, terrifying blackness.
After adding on end credits, I uploaded the piece to Vimeo! The flickering light effect followed by the skull face is particularly effective, if I do say so myself! (I had to reverse the Reaper footage so that his skeleton face would be one of the first things you saw!)
The sponsoring organization and hashtag (trying to make this PSA for modern audiences, y’know!) are made up, by the way, and if either are currently in use, I had no idea and would be interested to see what people are saying about the trends!
Let me know if my PSA spooks you into not messing with Ouija Boards, or, let me know if you’ve ever had a noteworthy Ouija Board experience!
Credits:
KMYMedia
clipXtract
Rad-X-Pictures
ZOMBIENUMBER6
ERH
Purple Planet Music