For my first assignment this week I took a little spin off the Consumer Mashup assignment. I wanted keep with the 1980’s theme so I looked up the most popular 1980’s brands for inspiration.

I decided to focus on food and began to look into Pepsi and Coca-Cola products of the ’80’s. I specifically looked at “New Coke.” New Coke was released in 1985 as a reformulated Coke. Coca-Cola stocks had been slipping during this time and Coke wanted introduce something that they hoped would reignite people’s interest. Unfortunately, New Coke did not have the intended effect and was short lived. It was briefly rebranded “Coke II” in the 90’s, but ultimately was pulled from the shelves. It made a brief come back as a promotional tool recently for the newest season of “Stranger Things.”

Opposed to Coca-Cola, Pepsi was fairing quite will in the 1980’s and its product were rapidly expanding in the global market.

Given that Coca-Cola and Pepsi are arguable the biggest soda competitors of our current age, I decided to mash them together. I first found a stock image of the New Coke product and then found the Pepsi logo used in the 1980’s.

The next step was to upload both images into Photoshop, erase the coke brand from the Coke can, and isolated the Pepsi logo. To isolate the Coke lettering I color matched the red and silver coloring of the can and simply colored over the letters. To isolate the Pepsi logo I selected the circular logo with the “Quick Selection” tool in Photoshop and the hit the masking tool.

My original design utilized another Pepsi logo used on their 1980’s cans; however, I thought it was too plain.

In the end I opted for the circular Pepsi logo and layered the blank New Coke can with the new Pepsi logo. Here is the finished result:

It’s not perfect, but given Photoshops inability to cooperate with me while I was making it (some added technical difficulties, I don’t normally have with Photoshop), it turned out ok.

#ds106

This Doesn’t Belong Here:

For this assignment I was asked to take two iconic movie scenes or images and combine them in an unnatural way that makes you think – yeah, that doesn’t belong there. I chose the iconic scene from Titanic, and the Millennium falcon from star wars to fly in the background. I used photoshop to create this mashup and it is worth 4 stars!

Consumer Mashup:

For this assignment I decided to use my favorite company (and most often used) Starbucks! I used photoshop for this assignment and simply painted over the original lettering and added my own text in to replace it with my favorite drink. I also used a coffee cup clip art on the sides to replace the stars that were there before! 4 stars!

This is my final assignment for the assignment bank. I picked the one where we have to edit a logo and have it include one of my favorite things from the place that the logo was made for.

I took my favorite place of wawa and added a cup of coffee in the bird’s mouth. It looks like the bird is carrying the coffee, which of course it what I always get from wawa.

Take a look!

For my second assignment I did a mashup where I take a logo from a business and add something to it to show my favorite product from that place (3.5 stars). I decided to go with Sephora.

My favorite thing to buy from Sephora is eyeshadow singles and pallets. When I decided to do this I did not realize how creepy it was going to turn out. However, the reality of this creation has inspired a new story to attached with it. Anyone who has every been to Sephora knows that when you go with no makeup on you instantly feel judged. You can feel the employees watching you with their perfectly lined eyes wondering what an amateur is doing in their store. I do not wear make-up most days right now so I have definitely been feeling this stare. So this image, originally intended to be a simplistic edit to an already minimalist design, has become the judge-y eye of the Sephora employees.

I love coffee, but I really love iced coffee.  Every morning, regardless of the temperature, I grab an iced coffee from Dunkin’ Donuts. That’s why my mind immediately went to Dunkin’ when I stumbled upon the Consumer Mashup assignment. This assignment required me to redesign a company’s logo by incorporating my favorite product. Using Photoshop, I removed the hot coffee image from the Dunkin’ Donuts logo and replaced it with an iced coffee. Then I edited the text to read, “America runs on ice”. I think I should get this made into a bumper sticker for my car because this actually sums up who I am as a person.