This is a travel poster for Limbo. This project was inspired by the ds106 assignment to create a minimalist travel poster based on a movie. I was initally drawn to this challenge for the travel context, but I was a bit stumped as far as a movie location. All of my favorite movies have such a strong sense of place (India, Australia, Italy, etc…) that there would be little to differentiate it from a standard travel poster. But then I realized that the beauty of Up in the Air is that it has no consistant location, and instead the recurring theme is the idea of living in a state of limbo. So I decided to turn the state of limbo into a literal State of Limbo for this project.
In this movie, the main character, Ryan, spends most of his time flying from city to city to tell people they’re fired from their jobs. He states that the purpose of his work is to, “make limbo tolerable,” which is the line that inspired this poster.
The irony of the movie is that while Ryan has to force employees into the supposedly intolerable state of limbo, he thrives on living in this in-between state. He enjoys living on the road and having nothing to tie him down.
The tagline, “everyone needs a place to call home” comes from a conversation in which Ryan’s brother-in-law is making a case for buying real estate. Ryan shudders at the idea, because to him, living in Limbo is home. Therefore this poster is designed from Ryan’s perspective, to demonstrate the freedom of living in Limbo.
As a traveller, I can certainly relate to this feeling—I feel most alive when I’m on my way to somewhere else. Limbo is an exciting place to be.