For my first assignment this week I took a little spin off the Consumer Mashup assignment. I wanted keep with the 1980’s theme so I looked up the most popular 1980’s brands for inspiration.
I decided to focus on food and began to look into Pepsi and Coca-Cola products of the ’80’s. I specifically looked at “New Coke.” New Coke was released in 1985 as a reformulated Coke. Coca-Cola stocks had been slipping during this time and Coke wanted introduce something that they hoped would reignite people’s interest. Unfortunately, New Coke did not have the intended effect and was short lived. It was briefly rebranded “Coke II” in the 90’s, but ultimately was pulled from the shelves. It made a brief come back as a promotional tool recently for the newest season of “Stranger Things.”
Opposed to Coca-Cola, Pepsi was fairing quite will in the 1980’s and its product were rapidly expanding in the global market.
Given that Coca-Cola and Pepsi are arguable the biggest soda competitors of our current age, I decided to mash them together. I first found a stock image of the New Coke product and then found the Pepsi logo used in the 1980’s.
The next step was to upload both images into Photoshop, erase the coke brand from the Coke can, and isolated the Pepsi logo. To isolate the Coke lettering I color matched the red and silver coloring of the can and simply colored over the letters. To isolate the Pepsi logo I selected the circular logo with the “Quick Selection” tool in Photoshop and the hit the masking tool.
My original design utilized another Pepsi logo used on their 1980’s cans; however, I thought it was too plain.
In the end I opted for the circular Pepsi logo and layered the blank New Coke can with the new Pepsi logo. Here is the finished result:
It’s not perfect, but given Photoshops inability to cooperate with me while I was making it (some added technical difficulties, I don’t normally have with Photoshop), it turned out ok.
#ds106