Brooks and Brooks Consulting

For the Radio Commercial assignment, we had to make a commercial we would put in a break in our radio show.  This is what I came up with:

I based it off a bunch of lawyer firm commercials I had seen.  The name Brooks and Brooks is based on the company Allen, Allen, Allen, and Allen in Fredricksburg.  The bangs at the beginning and end were directly based off some commercials I’d seen.  I feel they give a sense of urgency to the message, giving anyone in the situation of an accident immediate notice.  The music was meant to be melancholic, for giving hope in the face of adversity.  The monologue is meant to sound a bit shady, since lawyer firm commercials don’t usually ask for money directly.  I feel that fit the theme of our show of challenging the listener to think about what the words actually mean.

To make this project, I wrote a quick advert for the fictional company and recorded myself speaking it in Audacity.  Then I added the sound effects from freesound.org.  I had to adjust the volume on the tracks because my voice recording was much quieter than the other tracks.  I cut small portions of the tracks to add fluidity to the whole track.  The last thing I did was add a fade-out at the end of the music to make the transition to the bang a bit more seamless.

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Zimmerman Services Commerical

Here is the original assignment.

Commercials market services to potential customers. They are strategically placed between television shows and online videos. They are often short and catchy to influence the greatest number of people. 

I created a radio commercial of Zimmerman Services, a company that markets technological solutions to companies willing to compete in global markets. I kept the conversation in the commercial succinct, so to not overwhelm listeners with too many details. At the end of the commercial, a website was given for potential customers to visit to find out more about Zimmerman Services.

Here is the audio clip:

The backing track creates a slight sense of urgency/fear that might influence listeners to contact Zimmerman Services. Hearing ‘beep-boop’ sounds of robots continually makes the listener feel as though computers may be the only way to grow their business; and if they lack computer skills, they must contact an agency for assistance.

Process

To create this radio commercial, I used Audacity. I first wrote down a script that I would read into my microphone. I then recorded myself reading the script. I performed some editing of the recording; notably, I removed instances where you could hear me breathing, and I added a looping backing track.

Cross Fade in Audacity

To create the looping backing track, I used what is known as Cross-Fade. Cross Fade is when you have one audio clip fade out, overlaid with another audio clip that is fading in. This achieves the affect of a seamless transition between two audio clips. You can see in the above image how I used two tracks to implement cross fade, each one fading into and out of the other.

9 Lives Radio Commercial

I hope this commercial is able to convince you to tune in to the Grumpy Desperados October radio show. We he have some wonderful things in store for you. Spooky stories, fashion suggestions, a history lesson and information about all of the wonderful events going on throughout town. The 9 Lives radio show is the best around and will give you biggest scares this Halloween.

As you can see, this is my commercial for the 9 Lives radio show. I hope it was able to spook you and scare you a bit. I didn’t add those ghosts wailing or that that cat screeching for nothing. I found creating this commercial a bit more difficult than some of the other audio assignments I’ve completed. I just found it hard to get the tone of the commercial to be perfect, so I added some scary sound effects to help with that.

After recording my voice in Audacity, I added all of the sound effects and used the Time Shift Tool to rearrange them in the order than satisfied me.

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I then used the Selection Tool to highlight the track that had the shutter audio and copied and pasted it multiple times to get bit of audio that you heard when I was talking about costumes and fashion. I also used the same tool to highlight the last bit of audio and used the effect Fade Out to help the audio end correctly.

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Wally’s Reaper Repellent

For 3.5 stars this week, I completed the ds106 Radio Commercial assignment.  This counts towards my star count for the week, and we can also use it for our radio show! Look Ma, I’m multi tasking!

 

 

In order to create this commercial, I wrote a short script, then Sally Slaughterhouse recorded all of the vocals and then I manipulated the audio using Audacity.  I sped up the last part and also changed the pitch, so it would sound like a deeper voice that is typical of those fast talkers we hear on the radio.  I found the background audio using freesound.org.  This is the first sound that I used, and I just looped it for however long I needed it to be.  This is the second clip that I used in my commercial.  I only used the beginning of it, because that is all that I needed!

This wasn’t that hard of an assignment to complete, but Audacity gave me some issues while I was in the process of editing. That was what took so long…

Ds106 Commercial

For this Ds106 commercial I created a gun store commercial that would be perfect for someone, like our radio show characters, that is stuck in a zombie apocalypse. The inspiration for this commercial came from a college humor video called Girl’s Costume Warehouse. The guy that does this commercial is overboard and I felt like it would be great to be a little over the top as a gun sales man. I also thought that a crossbow that shoots crossbows that shoots knives would be perfect for Daryl from the walking dead. This commercial would also be perfect for my groups radio show were all the radio hosts are trapped in the radio station by zombies.

This was a 3.5 star audio assignment for Ds 106 titled “DS106 Radio Commercial” I did it by having an idea for a gun store and then getting a country style song from Garage band loops and then I recorded myself over the loop. I mainly improvised the speech for this commercial but I did think about the crazy weapon being a crossbow that shoots crossbows that shoots knives because its extremely ridiculous and would be very funny.

DS106 Radio Commercial

Here is a radio commercial for our upcoming radio show.  I grabbed the ax noise from http://www.freesound.org/people/PapercutterJohn/sounds/319989/ and the photo from Photobucket.

I hatched this idea while I was talking to my new friend Melissa https://twitter.com/melissam88273 about our radio show.

I turned up the volume on the ax chopping to be a little louder than my voice.  I altered my voice a little to make it sound altered as if to hide an identity.  This is to fit my radio host from earlier.  This assignment is 3. stars and is at http://assignments.ds106.us/assignments/ds106-radio-commercial/.

DS106 radio comercial

I decided to do DS106 commercial for an audio assignment which is worth 3.5 stars. One of the requirement for this commercial is that it has to be something that need to be related to the host characters or to a movie character. I created the Magical Sphere diary which is a ping ball size sphere that  will record your feelings or thought . The best part of this device is that is voice activated so no one else can get into your diary ever again.

I decided to but a music that will be interesting, so I did not use a violin or a soft music. So I decided to put a music of a game which will give my monotone and flat voice a little bit more of life.

The King Fly Killer Commercial

So for this assignment, and staying in the same vein as our radio show, I decided to mix old and new in this commercial for the King Fly Killer, a fly swatter patented in the 1900s. Here’s a newspaper ad for it! My roommate pointed it out to me in a book titled From Hearth to Cookstove, and I figured it would be a perfect thing to do a commercial for! Who doesn’t need a good old-fashion fly swatter?

Process:

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Similar to my radio bumper, I kept things fairly simple. I recorded my voice first after writing down a quick script, and reduced the noise on that. Then I found a good fly noise from Freesound.org and cut that audio up so that I could have longer buzzes.

I knew I wanted to have the fly getting smacked, so I took the opportunity to take the last buzz, change the pitch in increments to be descending, and then adjusted the pitch again so it was altogether higher and more fly-like.

Then I found the smacking nosie at Freesound.org, cut out all but one of the smacks, and adjusted the pitch and speed to my liking.

Finally, I got Fig Leaf Times Two from Incompetech.com, placed it underneath, did a fade out on the seconds after my speaking ends, and then cut the rest.

I also adjusted the volume levels on the tracks themselves to make sure that what needed to be heard (my voice foremost, and the fly buzzing) could be heard.

Mayfield’s Advertisement by Veronica

3 Stars

Since Veronica loves shopping so much she has decided to create a radio commercial for her friend, Shirley Mayfields, store. I got the idea for this assignment from some commercials I heard on ds106 radio over the last few weeks. I took elegant music for the background and voiced over it. I wanted to start with a few simple questions directed right toward ladies. I’ve found in my own life and in radio commercials starting with a question gets peoples attentions. From there I simply advertised what Veronica would love most: dresses and shoes, as well as hats for their popularity in the 1940s (era in which Veronica lives). I repeated the name of the store several times so that the audience would remember it. I also through Veronica’s name in at the end… one so you know who was speaking and two for a sales pitch. A discount would get more women into the stores. I liked creating this short audio clip. It was fun making an advertisement for someone’s store. I used Audacity to record the whole clip.

Guys vs Dolls – Commercial Standoff

Audio commercials. How to choose a voice? Male or Female? Who is the target audience? Which fits best? I decided to do both versions and use both within the same audio event – cover all the bases!

Audacity is getting to be more familiar and WOW – there is so much you can do with it that I haven’t even touched yet!

First – shout out to Ronald L – a ds106 4Lifer, who posted in the Google+ Community some work he had done using text to speech voices. This provided a change-up from having to do my voice over or try to find a willing candidate to read and record for me.

From the beginning;

  1. Determine product
  2. Write Script for ear hear
  3. Pre think possible genre for music and possible sound effects
  4. Go to http://www.fromtexttospeech.com/ and create voice overs. – This step required some time to space the text out for some emphasis etc. I also had to try EVERY voice and different speeds.
  5. Download text to speech files as mp3 for importing into Audacity
  6. Search for music background – TIME WARP – I have to get better at choosing and narrowing the scope!
  7. Search and download sound effects – more than needed, but better to have and cut than not enough.
  8. Work with music segment first and make length of desired commercial
  9. Import voices – both into same to keep timing the same for both commercials
  10. Split voices into segments
  11. Change speed of voices on certain phrases to smooth out computer generated sounds and to stress statements. (this didn’t work for all -still a little rough on some statements that I can’t seem to smooth) My script had pilates instead of Zumba – but pilates would not generate into anything close to understanding. Rocks glasses turned into on the rocks for the same reason.
  12. Go back and use envelope on music to raise sounds between phrases, soften background in certain phrases. The music track ended up looking like a wicked roller coaster ride!
  13. Add sound effects
  14. Use amplify, envelope and fades to place and emphasize.
  15. Save original
  16. Save copy as male voice – delete female tracks
  17. Save copy as female voice – delete male tracks
  18. Export each out as mp3.

One hiccup was in the male voice. Every time I exported as an mp3 I got no voiceover. I ended up importing into a new audacity file and then exporting again – this time all tracks came thru. It seems because the voices were mono and in the original they somehow became joined, when I deleted the  female track it auto muted the male voice in export because it was the second track. Not sure if that makes sense – but 20 minutes of tense moments and trying different saves, save as, and exports, I finally came up with a complete mp3.

Still not sure how this all fits into an audio event – but I am building the pieces!

Love to hear any suggestions for improvements! thanks!